Well, that depends. Customized photography to make your business, services, and products stand out and shine varies greatly based on the scope of the project and the use of the images.
That said, we work with all types of budgets and any size business or organization.
For all the reasons you should hire a professional for a number of different skills.
While todays phones take decent pictures and there are consumer cameras that are quite nice, it's not the equipment that makes the picture. Just as it's not Rachel Rays stove or pans that make great meals, it's not the camera that makes images that showcase your business.
Creating images for marketing is very different that taking family portraits and the like. Constructing an image for marketing is about appealing to a customer to take action to conduct business with you.